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TaB was The Coca-Cola Company's first sugar-free drink. Introduced in 1963, when 28 percent of Americans had begun watching their weight, its name was a play on just that - the notion of people keeping "tabs" on their weight. Although sales of TaB were surpassed by the introduction of Diet Coke in 1982, the brand still has fiercely loyal fans who have been known to travel hundreds of miles to find their favorite drink.
The Coca-Cola Company
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