Labatt Blue is the best-selling Canadian beer in the world and the No. 1 Canadian beer sold in the U.S. Introduced in 1951, fans of the Winnipeg Blue Bombers football team nicknamed the beer "Blue" for the color of its label. The beer earned a 2004 Gold Medal in the World Beer Cup and also won a silver medal in the International Lager category at the 1998 Brewing Industry International Awards. Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste.
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